What is interior merchandising?
Interior merchandising aims to create visually appealing and functional spaces within a model home setting to attract buyers and facilitate sales. It involves more than just furniture; interior merchandising is a strategic selection of furnishings and accessories, thoughtful use of color and texture, and the creation of an atmosphere that evokes positive emotions and encourages sales by making a property stand out.
The most common example of successful merchandising is in retail stores like Pottery Barn and Anthropologie. The layout of each store sets the tone of the ambiance and lifestyle of the merchandise, inviting the customer to align themselves with the brand. The power of merchandising can also apply to interior merchandising when styling new construction homes. Each detail of interior merchandising is meticulously planned to align with the lifestyle and amenities of the home and community.
At Curated and Company, we are on a mission to help home builders merchandise their model homes so each potential buyer can envision their life in the home and community through thoughtful furnishings. We strategically use our expert knowledge of design to curate a welcoming and stylish home. Here are the four pillars of our design strategy:
Target Audience: Our interior merchandising targets potential buyers by showcasing products or the lifestyle associated with a new home.
Personalization: We work closely with builders to carefully select furniture, art, and accessories that speak to their brand and the overall lifestyle of the community.
Strategic Design: Our design choices are driven by cutting-edge trends and a knowledge of the local community to speak to the buyer in a unique way. We focus on enhancing and showcasing the home's best features, such as floor plans and architectural elements, to make each detail stand out.
Timeline: When it comes to merchandising new construction homes, we know that timeline is key. We will work closely with builders throughout the construction process to curate a space that when completed, creates a lasting impression that entices buyers throughout the sales process.
We are innovative and adaptable, bringing energy and enthusiasm to every project. With meticulous attention to detail and a commitment to exceptional customer service, we aim to curate designs that bring warmth and life to homes across the Southeast. Reach out to our team to learn more about our services by completing this form.